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Mike Berkley  //  Product Strategy @ Comcast's Social Technology Group. Formerly CEO of SplashCast Media. This is my personal blog. My writing and opinions do not necessarily reflect those of Comcast.

Dec 15 / 9:40pm

Wish I could review Comcast's new TV Everywhere service...

To access Comcast's newly released TV Everywhere product, called Xfinity, Comcast customers must be both Broadband and Cable subscribers.  I am.  But subscribers are also required to use their Comcast-issued email address to login.  I was issued mine 4 years ago.  Never used it.  No record of it.  To recover it, the only options are to call customer support or chat online with a rep.  After 2 hours waiting for both, I gave up.  No other way to initiate Xfinity.

How could Comcast launch such an important product, one that needed to be as attentive-to-detail and user-centric as Hulu... with such a poor initial user experience?  Hopefully my experience is unique. Maybe I'm of the few Comcast subscribers who doesn't use the comcast.net email address. I wish this were the case, but I doubt it.  I also doubt that I am the only frustrated Comcast customer tonight.

It makes me sad, because cable subscribers deserve a great TV Everywhere user experience.  They pay for it.

I hope that after I am able to login to Xfinity, the experience becomes awesome.  I will let you know.

UPDATE (3 hours later): Comcast customer support rep via web chat gave me my email address and reset my password.  Now I am off to the races. Note that it took me about 4 hours start-to-finish to get started with Xfinity.

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2 comments

Dec 15, 2009
CarriBugbee said...
Mike, I followed your lead. Didn't take me quite as long, but still took a long time. And then after the chat meets phone (chat alone couldn't handle it) debacle I discovered I DIDN'T NEED A COMCAST.NET EMAIL ADDRESS. Yes, that's right. I went back to the Fancast page and logged in with the email address already associated with my Comcast account and it worked just fine. What a waste of time. :-(

@CarriBugbee

Dec 16, 2009
Brian Walsh said...
I had the exact same experience and gave up. After 2.5 hours of waiting I decided it really wasn't that important to me anymore.

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