Foursquare is Pioneering a New Form of 'Augmented Media Experiences'
More Foursquare media partnerships have been signed: http://techcrunch.com/2010/02/08/foursquare-mainstream-deals/
Foursquare is creating "augmented media experiences", blurring the lines between what's on screen and what's in real-life. Watch a movie or show, then go "experience it" in real life. For example:"The new HBO show, How To Make It In America, has four special badges that you can unlock: Culture, Living, Cocktails, and Nightlife. Each of these is obtained by visiting venues from the show."
This is huge, me thinks. People really crave this blurring of lines between movies and real life. Almost drug-like. Don't you ever want to continue "living" in a great movie after it's over? I remember so badly wanting this when I was a kid.
Yes, Foursquare's approach to this is still very superficial and doesn't at all provide that "living in the movie" type of experience. But it is a first step. Exciting to see where this will go over the next decade.
