People Spend $115/month on Content Subscriptions; 81% Pay for Cable or Satellite TV
Good news for both Comcast and Murdoch this week: consumers are increasing their spending on monthly subscriptions to entertainment and news content. "Overall monthly per-capita entertainment-content subscription spending rose to $115, which is an increase of nearly 7 percent since last year. “Despite concerns that the recession would cause consumers to reduce spending on entertainment subscription services, most forms of subscription entertainment are doing just fine,” said Russ Crupnick, entertainment industry analyst for NPD. “Consumers are clearly looking to the value offered by entertainment subscriptions and like what they get for their money; plus, new technologies and products have helped bolster data plans and other newer kinds of subscription-based services.”
Press release: http://www.npd.com/press/releases/press_091116a.html
Press release: http://www.npd.com/press/releases/press_091116a.html
