Nielsen wants to combine TV and Online viewing numbers, but do advertisers really want that? Great discussion here!
Content programmers want a single viewership number that spans all devices (biggest number possible, representing their total audience size). But advertisers will likely want it broken down, because TV, online, and mobile ads each have different marketing goals and perform so differently. By Robert Seidman:
http://tvbythenumbers.com/2009/10/08/nielsen-sets-meeting-with-clients-but-do-the-advertisers-really-want-convergence-measurement/30009Sent via BlackBerry
