NBC to Offer 1,000 Hours of Streaming Olympics Coverage to Those Who Pay for TV Service
NBC will make 1,000 hours of live and recorded Olympic coverage available online... but only for those who pay for cable, satellite, or mobile TV. They are working in partnership with all the major MSO's: Comcast, TWC, DirecTV, Dish, AT&T, Verizon, etc....
This is a new flavor of TV Everywhere, one pushed by a content programmer (NBC) rather than an MSO (such as Comcast or Time Warner Cable). Story: http://www.mediabuyerplanner.com/entry/47676/nbcu-offers-1000-hours-of-streaming-olympics-coverage-to-those-who-pay-for-/
