More People Watching TV... Because of the Internet
http://mediadecoder.blogs.nytimes.com/2010/02/24/water-cooler-talk-about-the-water-cooler-effect
The Internet didn't kill TV, it may have saved it.
TV ratings are rising, viewership at all time highs. Nielsen is hinting and the NYT is suggesting that it may be a result of more people broadcasting their TV activities on social networks like Facebook and Twitter. The "second screen" (socializing on a laptop while watching TV) is a powerful social marketing force for TV programmers and distributors.
