Live Olympics Viewing Online Will Be 1st Major Test for TV Everywhere
Even prior to sealing an acquisition deal with Comcast, NBC has agreed to require all online Olympics viewers to prove they are cable or satellite subscribers in order to watch live streaming of the 2010 Winter Olympics. This will be the first real, widespread test of the TV Everywhere concept.
Story:http://newteevee.com/2009/11/03/watch-the-olympics-live-online-if-you-paid-your-cable-bill/
