The Influence of Friends on your Media Choices
Below is my take on the relative influence of "social discovery" on a typical consumer's media selection / preferences, by media category: 1. News 2. Live TV (channel surfing) 3. Movies 4. Games 5. Songs 6. TV Series It's all about relative investment of time, with one exception: songs require less commitment than movies and games, but music taste is extremely personal and specific for many people, and therefore harder to influence. Channel surfing is a very interesting one. The jury is still out, since real-time, live TV social recommendations is still largely uncharted territory. I am going out on a limb by pinning it up at #2. By "social discovery" I mean one's own social graph, as well as the wisdom of the crowd (to lesser degree). Hat tip to my super-smart colleague Bruce Hertzfeld for forcing me to think harder about this list. What does your list look like?
