Is the Cable Cord-Cutting Threat Really Real?
See article above. Recent survey says only 8% of pay-TV subscribers (cable & sat) would consider canceling their subscription in favor of online video, over-the-air TV, and/or DVD services. Only 10-20% of those who consider it will actually end up doing it. So the numbers are still rounding errors. That said, I'm not sure I'd give any one survey too much weight. This should not be viewed as comforting for the MSO's - they still need to compete much better at the product and pricing levels to keep their subscribers over the long term.
2 comments
Feb 06, 2010
DWight said...
I'm one of the people that decided to cancel my cable. When I did an ROI on owning cable it did not provide enough value for the price
Feb 16, 2010
Lily Narone said...
I had cable connection on my tv, but my cable operator service was very poor, so we decided to move on dth operator, No we are enjoying tata sky on my television and we are so happy with it's reception and customer service.
