One step at a time, I understand.  But I believe it's critical that TV Everywhere becomes an "open" premium video distribution platform available for any web publisher, on any web site. 

Consumers will demand the freedom to watch Entourage in their preferred environment, be it Hulu.com, Facebook, Boxee, etc... not just on Fancast.com or HBO.com.  That is the promise of TV Everywhere.  Universal authentication will make this a technical possibility. It is ultimately the right thing to do and will benefit the entire media ecosystem, starting with the paying customer.

Clearly Comcast, Time Warner, and the other MSO's need to weigh the benefit of providing their subscribers a good experience (in the form of choice) versus the economic benefit of locking their users to their own sites (or programmer sites, such as HBO.com, CBS.com, Showtime.com, etc). 

The MSO's have a reputation for opting for the economic benefit over the user experience benefit, which has really hurt their brand image.

Creating a "win" for the user should be the top priority for Comcast and Time Warner.  Remember, TV Everywhere was born out of a defensive move to stem cable cord cutting.

I understand that we are just in the first inning of TV Everywhere, and these are the necessary first steps.  However, I would like to hear Comcast and Time Warner talk about the longer-term vision for where this is all going.

Here is Comcast's Amy Banse articulating their near-term TV Everywhere (OnDemand On Line) rollout: