Comcast to use BlackArrow for dynamic VOD ads
Comcast making their Video On Demand (via cable, no yet web) offering a better advertising opportunity for content providers. The hope is that "time-shifted" (after initial broadcast) TV can be as well monetized via ads as the original broadcast.
Here's the article: http://mobile.broadcastingcable.com/article/357755-Comcast_Taps_BlackArrow_For_VOD_Ads.php?rssid=20102
