Comcast Naming Its TV Everywhere Service 'Xfinity', Launching in 10 Days
I guess Comcast's original name "OnDemand Online" (or ODOL, as they called it internally) felt too big company-ish. But I'm not yet sold on Xfinity -- feels a bit forced.
This new name / brand is specifically for it's TV Everywhere service on Fancast.com. On other sites, like CBS.com, it will be named something different. TV Everywhere branding is going to be decided by the site publisher, apparently, which makes sense to me. Story: http://paidcontent.org/article/419-comcast-naming-its-tv-everywhere-service-xfinity/
