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Mike Berkley  //  Product Strategy @ Comcast's Social Technology Group. Formerly CEO of SplashCast Media. This is my personal blog. My writing and opinions do not necessarily reflect those of Comcast.

Oct 8 / 4:55pm

Comcast & TimeWarner Chairmen Discuss TV Everywhere [VIDEO]. "Cable viewers want video-on-demand in a big way."

This video is about 3 months old, just before Comcast's 5,000 household TV Everywhere trial this past summer. Note that Brian Roberts (Comcast) acknowledges that TV Everywhere will create more distribution competition for Comcast, as it will enable other web sites to compete with Comcast's video portal, Fancast.com, using the same premium video inventory.

My hope is that TV Everywhere authentication and video inventory will be open available to tens of thousands of web publishers via easy-to-integrate OpenID-like login and API-driven content search and playback.

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