Good up-to-date summary of online TV models (Hulu vs TV Everywhere)
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Mike Berkley // Product Strategy @ Comcast's Social Technology Group. Formerly CEO of SplashCast Media. This is my personal blog. My writing and opinions do not necessarily reflect those of Comcast.
My prediction.
Anyone wanna bet? Over / under?
I'm sure I'm not the first person to offer up this idea.
Here's my thinking:
1. The carriers are making a killing off Twitter already via sms, increased demand for smart phones, and more data plans. Breaking news: Twitter DOES have a very lucrative biz model... for the carriers! 2. Imagine the competitive leverage one carrier would get over the other by owning Twitter.3. Twitter is a broadcast communication utility - it is "the pipes" - which is the core business of the carriers. If they're smart (they are), the carriers see Twitter-like services as the next generation, mass communication channel. And they certainly believe they have the marketing chops to push it "over the chasm" and make it truly mainstream. All of us Posterous users will run away screaming, but Middle America will happily fill the void.
Hell, maybe Comcast will also make a run on Twitter.
Now, EVERYONE will hate this idea because it's akin to Darth Vader luring Luke over to the dark side. We take such delight in hating the carriers and cable companies... and they love to stoke that hate!
Hate it or not, I bet we see some carrier action on our favorite little bird in 2010. If not, then Twitter may have to decentralize in 2010 (or crumble under it's own weight), with no way of making a buck.May the force be with you, Ev. (My advice: take the damn money!)
Walt Disney Co. (DIS) Chief Financial Officer Tom Staggs said Tuesday that the company has so far avoided the Time Warner (TWX) -led "TV Everywhere" experiment because it doesn't offer its networks enough money in return for allowing their shows to be streamed over the Web.
"A new opportunity to reach consumers is very attractive...[but] we want to do so in a way that delivers proper compensation [to us] for that value," Staggs said, speaking at an investor conference that was Webcast.
Staggs also said Disney doesn't want to participate in something that uses online access to TV shows as a "cudgel" to force consumers to subscribe to a video service to get that access.
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Calling bullshit! Disney just paid its way into Hulu, where it will likely be getting a fraction of the revenue-per-stream as with a subscription service like TV Everywhere. This is a political response.
Good, simple media strategy tips from a master.
What's the average "length of exposure" of a status update to your followers on Twitter or Facebook? 15 min? An hour? A day?