Mike Berkley // Covering TV Everywhere, Hulu, and Netflix Business Models. By former CEO of SplashCast Media (www.splashcastmedia.com), Mike Berkley.
Comcast Center is the tallest building in Philly. 56 floors. It sways in the wind, which is very poor UX, I'd say. :-)
http://mobile.multichannel.com/article/445901-FiOS_Hits_Brakes_At_End_Of_2009.php?rssid=20059
I wonder if the market for FiOS is those people "in the cracks", in no man's land between the larger MSO offerings. Seriously, do you think many people actually canceled their cable for switch to Verizon FiOS? Doubt it. Way too much hassle simply to move from one giant MSO to another. Yes, FiOS may have a better TV product than Comcast and Time Warner Cable. But I don't think that putting a Facebook and Twitter app on a TV screen will be enough to move the dial in a serious way.
FiOS has a challenging, highly fragmented market it's going after. Tough business, me thinks. We'll see.Boxee announced today that will be implementing a purchase system for a la cart video streaming by the end of Q2.
Story: http://bit.ly/72Keel
This is a great development! First, it demonstrates that Boxee is serious about protecting the business models of the content providers. This is necessary, of course, for Boxee's survival as well. My guess is Fred Wilson doesn't plan to fund this project forever. Second, it again demonstrates that content providers HAVE OPTIONS for streaming their content in a revenue-generating way outside of TV Everywhere, despite what the anti-TV Everywhere fear mongers want you to believe. Third, it will hopefully clean up Boxee's "rogue" image within the industry. Fourth, it acknowledges that streaming content must be paid, at least in part, by those who receive the most value from it: the consumer. Fifth, it will (hopefully) provide a great example of how to make a la cart paid streaming painless for consumers through (again, hopefully) awesome UX design. And Sixth, it *might* attract more content to Boxee. But I still think it's going to be really hard for "bad boy" Boxee to attract the likes of CBS, ABC, HBO, etc (and certainly not NBC) for political reasons.Via GigaOM and the wonderful NewTeeVee blog: http://bit.ly/88hwuF
It's really interesting to reflect on how 2009 was the year that caused old media companies, primarily Comcast, to take really strong reactive actions: TV Everywhere and NBC purchase. Gee, there must be really something to this internets thing.Read this story to better understand the back-and-forth between TiVO, Dish, and Microsoft:
http://mashable.com/2010/01/20/microsoft-sues-tivo/ My question is whether TiVO's aggressive (and successful) legal campaign against DVR competitors may stifle / chill innovation in DVR technology and user experience. This legal effort may be TiVO's "last stand" in its unfortunate history of getting squeezed out of markets by the MSOs who understandably want to own their subscribers' TV user experience, even if it's inferior.I am always delighted when somebody takes a stand and injects some sanity and reason into, what's become, this debate about TV Everywhere.
The fact is that content creators and programmers require a business model online that will adequately pay them for producing quality content. TV Everywhere, via Comcast, Time Warner Cable, and other MSO's, represents ONE of several good options for them to distribute online and get paid for it.
Remember that there is nothing exclusive about TV Everywhere for content providers. This means that the TV networks and cable channels can still distribute via iTunes, Hulu, TV.com, and on their own sites even while participating in TV Everywhere.
This should come as no surprise: content providers want more $$ from distributors for streaming titles. This is what Disney is asking for, threatening to pull their titles from Starz, which is what Netflix uses for streaming of many of its new release titles.
I'll say it over and over and over again: when distribution is cheap and fragmented, as it currently is, content owners have the leverage. And as long as that's the case, Netflix is going to get squeezed and will ultimately need to raise prices. Look, at the end of the day, a piece of quality content ought to cost consumers the same whether it's watched on Comcast, DirecTV, VOD, streaming online, on mobile, etc. It's the content that has the value, not the means of distribution. Here's the Disney / Starz / Netflix story: http://newteevee.com/2010/01/15/bad-news-for-netflix-disney-wants-more-for-streaming-wall-e/First, a big announcement from the BBC: the iPlayer is coming directly to your TV.
The BBC's iPlayer allows fans to watch recent episodes online after they've aired on TV. It has become a very popular app (the 'Hulu of Europe', if you forgive me for saying it). The BBC is now bringing the iPlayer directly to the TV, on Samsung Connected TVs. They're doing this via the Yahoo platform, so it will likely be on more TVs as well. Imagine, here in the States, if ABC decided to build a TV app that allowed you to watch previous episodes of 'Lost' on your TV, whenever you wanted. No more need to record the show via your DVR. And ABC could place a few unskippable ads within the stream (a la Hulu), thereby more effectively tracking and monetizing time-shifted views compared to DVR. Great win for consumers and maybe ABC.Who loses in this scenario? TiVO, Netflix, and (most importantly) the MSOs. Basically, all the "middleware" between content and consumer lose, IF this catches on with the major content providers. That's a big IF.
There are political and economic forces that will likely prevent (or at least stall) this type of "disintermediation" from happening. Remember that the content providers (ABC) make about half their revenue from licensing their content to the MSOs (cable companies). The relationships between content providers and the MSOs are extremely tight, even while they are love-hate relationships. They have lived co-dependently for 3 decades. It's going to take some time and a lot of pain to unwind those relationships. ABC is going to hesitate jeopardizing those relationships for an experiment with a small population of Connected TV users.
Here's the BBC iPlayer story: http://www.telegraph.co.uk/technology/6966236/BBC-iPlayer-to-be-built-in-to-Samsung-TVs.html#article
By the way, how could Apple allow the brand "iPlayer" to slip through their fingers?
- VUDU: While VUDU started off as a hardware device, the company has since changed to a platform licensing model for third party devices and now has deals with LG, Mitsubishi, Samsung, SANYO, Sharp, Toshiba and VIZIO.
- Yahoo!: While Yahoo! originally started off with some widget functionality that didn't seem like a big deal, at CES, they announced a whole bunch of new partnerships with chip makes, TV manufactures and media player companies for their Connected TV effort. To date, they have deals with VIZIO, ViewSonic, Hisense International, Intel, Samsung, LG Electronics, Sony MIPS Technologies and Sigma Designs.
- TiVo: While TiVo has always been a hardware and platform company, they have been working for years to try and diversify their revenue by licensing their platform to the MSOs. Recently, they have been very vocal that MSOs should use the TiVo platform as a gateway, or portal for OTT type content to enable MSOs to offer something similar to a VOD service. So far, they have signed up Virgin Media in the UK.
- Netflix: While most think of Netflix as simply a content partner inside a platform like the Roku or Xbox 360, Netflix is also a stand alone platform for the numerous deals they have cut with device manufactures. Netflix said they expect to be on more than 100 broadband enabled devices by the end of this year which easily makes Netflix not only a content option, but also their own stand alone platform.
- Best Buy: While we don't know exactly when or what devices the Best Buy platform is coming to, Best Buy plans to enter the market some time this year with a digital download offering that's powered by CinemaNow. Users will be able to download content via BestBuy.com and via select devices sold in Best Buy stores.
- Blockbuster: While the company has been slow to get their platform, powered by CinemaNow, onto many hardware devices, expect to see a slew of consumer electronic deals announced this year. Blockbuster is available via TiVo's platform and to date has one direct manufacturer deal with Samsung.
- PlayStation Network (PSN): While the PSN always went along with Sony's gaming devices, the company announced at CES that they would soon bring the PlayStation network to other Sony hardware products including TVs and Blu-ray players.
- DivX: At CES, DivX announced the launch of of their embedded Internet TV platform called DivX TV along with a list of partners from integrated circuit manufacturers and consumer electronic companies including LG, ADB, Broadcom Corporation, Iomega and Viewsonic amongst others.
- Rovi: While the company does not have any deals with hardware manufactures yet, it's only a matter of time before Rovi branches out to devices with their recently announced TotalGuide EPG platform. The company's goal is that their platform will become an interactive program guide integrated into TVs and set-top-boxes.
- iTunes: While Apple's iTunes platform is not yet connected to any TV device other than Apple's own Apple TV, I would expect the company to start cutting licensing deals this year with major CE manufactures.
- Boxee: For a company who's platform has gotten more press and hype before even having a product out on the market, Boxee announced last week that it would also be entering the hardware market later in the year. While still a platform company at heart who's main goal is to get integrated via set-top-boxes, Boxee now straddles both sides of the fence with a hardware and platform business.
- CinemaNow: While the company has focused on white labeling their technology platform for Blockbuster and Best Buy, the company is planning to work directly with CE manufactures in the New Year.